Printing once and today
Printing is needed, no one has doubts about it, but are they just as necessary as 20 years ago? This is a debatable issue, but certainly the market needs and consumer demand have changed a bit.
The production of marketing materials increased significantly - leaflets, banners, promotional leaflets, and advertisements - and decreased the production of books and magazines, mainly due to the popularization of the Internet. Will we wait for the times when printers, DTP operators and printing house owners will have to look for a new job?
DTP Operators and Their Work
The DTP operator is a responsible person in printers, publishing houses and wherever materials are printed in large quantities, for the correct preparation of files that will be printed. The task is easy and simple in theory, however, one small error of the DTP operator and the circulation of several thousand copies of newspapers can be thrown away. In this work, many things may go wrong: change of paper for another, new printer with other inks, incorrect conversion of colors. There are also typo errors, bad placement of some element or just a few details. All this can end very badly and bring big losses - so it's work under stress and tension, because if something goes wrong it usually will be just for the DTP operator.
Printing via the Internet - simply, quickly and usually cheaper ...
Internet printers grow like mushrooms after rain - no wonder, because the vision of sending files by the site, which will itself inform us whether everything is okay in technical matters (formats, colors, size, etc.).
However, not all printers have the option of ordering directly through their website, and this error and the background of competitors fall short, badly. However, the price you have to pay for the possibility of online orders can be deterred by smaller printing houses and printing plants from such an investment.